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When an organisation operates a diverse fleet of heavy vehicles, plant and equipment, the Fleet Manager is always researching for the latest news and trends during the early stages of procurement because the assets under management come in every shape and size.
The assets in these fleets fall in between passenger cars and large articulated trucks that move freight. They are small to medium rigid trucks, small plant and heavy machinery. Each one has a different maintenance plan, replacement schedule and safety procedure.
Fleet News Groups provides advertisers with an opportunity to reach the decision makers that manage these diverse and complex fleets via Fleet HV News.
Fleet Auto News was launched in 2015 and has become a reliable and trusted source of information for the fleet industry in Australia and across the globe.
By providing the latest fleet management and leasing news on passenger vehicles, light commercials and novated leasing, Fleet Auto News talks with its audience regularly via the weekly newsletter and has strong subscriber growth and engagement.
Advertiser can use the Fleet Auto News website to reach a very target and engaged audience of Fleet Managers, fleet influencers and decision makers.
Governments around the world have sent a clear signal to vehicle manufacturers that internal combustion engines will no longer be accepted because they are contributing to greenhouse gas emissions which is causing long term damage to the environment.
For businesses that operate a fleet of vehicles, the task to reduce emissions is more complex because sourcing a new energy vehicle is only one step towards a zero emission fleet. It requires the involvement of multiple stakeholders to develop a transition plan which includes vehicle selection, charging infrastructure and renewable energy.
Fleet EV News is the leading source of independent advice for Fleet and Sustainability Managers guiding their organisation through the greatest automotive challenge in 100 years which provides advertisers a unique opportunity to promote their solutions to this audience.
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LinkedIn Social Network
Fleet News Group has a large number of LinkedIn followers with high engagement because of the relevant B2B automotive content. The most popular articles from each website are shared to amplify the reach by delivering news and information to the reader’s preferred LinkedIn page.
Advertisers can reach their target audience by posting on one, or all, of Fleet News Group LinkedIn pages listed below.
Fleet Auto News
has a large number of followers which has continued to grow since its launch in 2015. With news and articles on passenger vehicles and light commercials, the audience is Fleet Managers and decision makers in procurement, finance and operations.
Fleet EV News
was launched in 2022 at the start of the electric vehicle revolution in Australia. The excitement about new energy vehicles entering company fleets to achieve emission reduction targets has created an active audience that are looking for advice and practical tips to implement zero emission mobility options for their employees.
Fleet HV News
engages with Fleet Managers and local governments that operate diverse assets within their business including heavy vehicles, plant and equipment. This segment of automotive buyers are highly active during the early stages of the procurement cycle because each new vehicle or plant item is being purchased to satisfy a specific business need or project.
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Social Media
Not every fleet decision maker uses LinkedIn to source new ideas or stay connected with their network of work colleagues. Fleet News Group is active on Facebook so anyone working in the fleet management and leasing industry can to stay in touch with the latest news and information on the same social channels they use to connect with family and friends.
Instagram provides an opportunity for Fleet News Group to share images when driving different fleet cars, reviewing products or attending industry events to engage with the audience when they are outside of the office environment.