Car Leasing Guide
Audiences still love a hard copy magazine or brochure because it gives them a more engaging experience with the content. The physical nature of print allows the information to be shared between readers and retained longer so you can maximise the reach of a high quality campaign.
The annual Car Leasing Guide from Fleet Auto News guides new car buyers along the journey with independent advice on the benefits of novated leasing.
It’s distributed through airport lounges, conferences and via mail when requested via the Fleet Auto News website. And each month there are hundreds of downloads by the Fleet News Group audience.
The guide has been organised into categories based on the leisure activities and life stages of the new car buyer. This helps compare similar vehicles from different manufacturers. Within the categories, they are sorted by the monthly rental (lowest to highest) you would pay with a novated lease when using salary packaging.
Looking at cars this way helps new car buyers identify which one will suit their lifestyle, and then match it to their income using the monthly rental. (The monthly rental is the cost to own and operate the car over three years. It includes fuel, maintenance, tyres, finance costs and depreciation.)
Novated leasing and salary packaging is promoted by employers as an employee benefit so there are millions of eligible employees looking for an independent source of information to explain the benefits.
The Car Leasing Guide explains how the savings work with novated leasing and helps reader understand that it’s not as complicated as jargon – PAYG, GST and FBT – make it sound.
The annual Car Leasing Guide is a unique opportunity for advertisers to profile their brand with new car buyers when they are in the early stages of research and still creating a short list to consider.